What are the best ads to use on Facebook www.socialmediabusinessacademy.com What Facebook ads work the best Infographic

Facebook marketing can include many strategies and Facebook ads are certainly a very effective way for a businesses to reach their target audience. However the more and more options Facebook offers the more difficult it becomes for businesses to know what are the best Facebook Ads to use for their business needs. 

Even before you begin to choose the type of ad you are going to invest in, first you need to consider your objectives. What do you want to achieve with your Facebook marketing? Will your ad be the focus of your entire Social Media marketing campaign? Will you be using other Facebook features to support your Facebook ad campaign? What will your budget be? The more questions you ask the easier it will be to determine which Facebook ad will work best for your business. Start with the end goal in mind and it will lead you to the mechanics of how to achieve the best results.

Even Facebook has recognized this approach to advertising. In their own words.

“It’s all about objectives

Businesses told us that when creating an ad, they didn’t want to choose an ad unit — they wanted to meet an objective. We spoke with marketers of all types and sizes to uncover the objectives that matter most to them. They are:
  • Clicks to Website
  • Website Conversions
  • Page Post Engagement
  • Page Likes
  • App Installs
  • App Engagement
  • In-store Offer claims
  • Event Responses”

Don’t ask what Facebook ad is best, ask what Facebook ad will help me reach my objectives?


  • This data in the above infographic was collected from January 1st to March 31st  2013 via Social .com.
  • Salesforce measured the performance from more than one million ad units and over 114 billion impressions


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