4 top email marketing tips for better results. For more social media marketing inspiration visit www.socialmediabusinessacademy.com email marketing infographic

Email marketing is still a very powerful method of reaching prospective clients, retaining and up-selling to present clients.

Like any marketing relevant content is at the basis of the success of this marketing strategy. Content just for the sake of it will fall on deaf ears and quickly lead to mass unsubscribing, leaving your list devoid of power and value. As in all successful sales and marketing campaigns, understanding your audience is even more important than ever in a time when consumers are bombarded with a never ending supply of information.

There’s a lot of talk about delivering relevant content but how, when and delivering content in a language the audience relates to, is still a the foundation of successful email marketing and marketing in general. If you’re not delivering your content in the language and format your customers relate to, it will be unlikely they will embrace your message.

Yes all the points in the above email marketing infographic are important, but the basics of using the tone, language and style your audience relates to cannot be underestimated.

I’d love you to share your experiences. ¬†How does email marketing work for you? Leave a comment below or feel free to ask a question.